Dave Witting

Dave Witting

12 posts
The "other" digital agency playbook

The "other" digital agency playbook

Today we've announced that Rocket Insights (part of Dept [https://www.deptagency.com/en-us/]) has been awarded No. 156 on the annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. With 2,418% growth over the last three years, this puts Rocket Insights in the same category as Pandora, LinkedIn, Yelp and Zillow. All had similar growth in the "technology" category and ranked as honorees on the Inc. 5000. Obviously we're proud, but why should you c

Haunt your office in 6 steps

Haunt your office in 6 steps

While Rocket has grown to multiple offices - and over 100 people - we still maintain a small "headquarters" in Newburyport, MA. If you've never been, Newburyport is a small seaside town, about an hour north of Boston. Our office is in the center of town, above the Christian Science reading room, next to the ice cream shop. Rocket is the top product agency in Boston - part of Dept, the fastest growing agency in Europe [https://www.deptagency.com/] - and you'd never know it. From the outside,

homepod

What Marketers Need to Know About the New Apple HomePod

With the announcement of the Apple HomePod, and the upcoming Amazon Echo Show, we believe the voice digital assistant space has moved beyond early adopter experimentation and is now a viable category that every smart Marketer must consider as part of their digital strategy. What is Apple HomePod, and how's it used? Apple HomePod, like the Amazon Echo [https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E] and Google Home [https://madeby.google.com/home/] is a vo

voice

Rocket Insights: Top Voice/AI Agency in United States

"I heard you guys are the top Voice/AI agency in the United States." This is how our recent sales call began. We were pitching a large consumer brand, and the meeting started wth that comment from the client. Huh. Really?! We responded with some form of, "you're damn right we are!" but after the call, we talked about how surprised we were by the comment. Yes, we've built a bunch of Voice Skills for a variety of clients. Yes, we think we're doing a good job. Yes it's a new market in it's i

Death to NPS (or why we love Clutch)

When we started Rocket, we agreed that we needed some way to measure the quality of our work. It's easy to measure if we came under budget, or finished the project on time, but what's the best way to measure the quality of the work? We all come from product companies who use NPS [https://www.netpromoter.com/know/] as a way to measure quality & customer satisfaction. Putting aside my personal fatigue with NPS polls, it didn't seem appropriate for Rocket. SaaS companies have thousands of clients

Your Perfect Mobile Marketing Stack
mobile

Your Perfect Mobile Marketing Stack

As product guys who’ve spent years in the Boston start-up community, we often get questions that center on how to structure the “perfect” mobile marketing stack. Questions like: * How do we do cross-channel marketing? * Some of our Marketing & Analytics tools seem redundant, do we need them all? * How do we build the “perfect” marketing stack? It’s natural to have these questions. Mobile is a fragmented market, filled with hundreds of vendors, each promising they can do it all. It’s confus

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